By now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well.
Some manufacturers use third-party components such as Somfy and Rollease Acmeda. Others have developed their own proprietary motors and controls, including Hunter Douglas, Norman Window Fashions, and Lutron.
The question is: Are you taking advantage of the sea of opportunities arising from this new wave of technology?
Why Smart Window Treatments Are Here to Stay
Intelligent window treatments and other technological advances are not just a passing trend. They are here to stay. Our society is only getting more and more connected. Security cameras, smart locks, and smart thermostats are just a few of the items found in most new construction and newly renovated homes.
With the rapid advancements in artificial intelligence and voice-command interfaces like Amazon Alexa, Apple HomeKit, and Google Home, it is easier than ever before for consumers to experience home automation.
As Main Street embraces this wave, the cost of manufacturing smart products continues to drop. Consequently, more consumers will be able to afford them, creating a powerful snowball effect across the market.
Overcoming the Major Barriers in the Market
Despite the opportunity, window covering dealers and installers still face a few barriers when it comes to selling automated window treatments.
There are three major problems:
- High Initial Cost: Window coverings are already a significant investment, and adding motorization increases the price tag.
- Sales Hesitation: Many dealers struggle to justify the extra cost associated with automation and prefer to avoid upselling the job.
- Skill Gaps: Not enough installers are proficient in installing, programming, and troubleshooting automated shades.
Once you overcome these three issues, you will see an immediate increase in job requests and, consequently, a boost to your bottom line.
Action Plan for Dealers
If you struggle with pricing or upselling, you must seek help from a business coach or peer networks. You can pay for professional coaching or tap into free knowledge shared across trade-focused Facebook groups and industry communities.
- Work with Experienced Pros: Hire an installer who already has experience with remote-controlled shades to guide you through your first few sales.
- Treat it as an Investment: Don’t focus solely on making a huge profit right away. Your primary focus should be on learning the technology and becoming proficient with automated treatments.
Action Plan for Installers
To stand out in today’s market, you need to master the technical side of smart shades:
- Attend Training: Participate in manufacturer-led training sessions, talk to seasoned installers, and stay active in industry groups.
- Practice at Home: Order a couple of automated shades for your own home and get hands-on.
- Master the Nuances: Spend time learning the different power options, control protocols, and technical terminology.
Becoming comfortable with the technology turns you into a trusted, go-to resource for dealers, interior designers, and homeowners alike.
The Bottom Line
Invest in yourself by learning about this trend while it is still expanding. Build your skills now, and be prepared for a massive wave of high-value requests once your reputation spreads!
Warmly,
About Roger Magalhães
Entrepreneur | Speaker | Storyteller | Author
Different brands. Same high standard.
Connect & Explore:
Official Website: Trading Up Consulting
Businesses: Shades In Place | RogerMagalhaes.com | Blinds Online
Book: Nobody Told Me That
Podcasts: No Strings Attached (US) | Garra Brazuca (BR)
Blog: Explore Previous Articles & Insights
Want more real talk on how to master automated shades, bridge the tech skill gap, and capture high-margin smart home business in the window treatment trade?
Tune in to my podcast No Strings Attached for honest stories from the field—how to stay ahead of motorization trends, upskill your installation team, and confidently recommend smart solutions that boost your bottom line.