We’ll Train Your Window Treatment Installers While You Focus on Growing Your Company

Book A Discovery CallInstallation Tips

1. Quality Control

2. Better Communication

3. Bigger Profits

Are You Wasting Precious Time & Money?

Mismeasures or wrong product applications

Rushing through the installations causing damages

Delays in reporting back to the office

Poor communication with clients

When your staff is trained,
your business will grow further

Wasting money


Mismeasures & remakes hurt your company’s reputation and client’s ability to trust your staff.

Gear for proactive


Great communication between the back office, installer, and client is key factor for successful projects.

3 arrows growth


When the entire team is aligned, a consequential outcome emerges: increased profitability.

Roger Magalhaes

I have the expertise to help your team!

As an experienced installer, I possess the technical skills and certifications from major manufacturers like Hunter Douglas, Somfy, Norman, Lutron, and Custom Home Furnishing. With thousands of installations under my belt, I bring a wealth of practical knowledge.

As a successful dealer, I have expanded from a solopreneur to operating two locations 3,000 miles apart in Boston, MA, and Tampa, FL. I understand the importance of excellent internal communication and have built a reputation with over 800+ 5-star reviews, showcasing our commitment to client satisfaction.

As a trainer and mentor, my role is to enhance your staff’s existing strengths and help them improve in areas where they lack expertise. I focus on developing their skills and maximizing their potential.

How can we get started?

Discovery Call

Let’s have an open and honest conversation about your business. This will allow me to gain a deeper understanding of your needs.

Tailored For You

We will customize a training program for your team, tailored specifically to your company’s priorities.

Witness An Improvement

Watch your installers as they excel in their job, delivering results that leave clients completely satisfied.

Wise Partner Spotlight

Artisan logo

Artisan Window Fashions is Trading Up Consulting’s Wise Purple Partner.
Artisan is a wholesaler and manufacturer specializing in custom window treatments. They provide high-quality, customizable solutions focusing on craftsmanship and customer satisfaction. Learn about the many benefits of becoming a Wise Partner.

Trading Up Consulting Installer's Checklist

"Roger is a wealth of knowledge and always willing to help. I highly recommend him!"

- John Corrigan

"Roger is dynamic and knowledgable. He has a great way of making technical information easy to understand."

- Debbie Williams

"Roger provided an engaging and professional presentation to our WCAA group on Motorization. He broke it down to show what options are available; what to consider when choosing and installing products; available resources and a quick lesson converting existing manual shades to motorized ones. I would highly recommend any of his classes."

- Jody Jessup

"Roger is one of the best in the business and is well-respected by those in the trade throughout the country. What he is doing with Trading Up is an invaluable resource. Training our installers to be knowledgeable and give them the skills required to give our clients the professionalism and quality that they demand from us."

- Kelli Vitari

"If you are interested in becoming a window treatment installer, start here! Roger knows his stuff and shares his hard-earned knowledge and experience in a way that’s easy to understand and follow. This type of training doesn’t exist anywhere else and there is always work in our industry."

- Lisa Hayse