Let’s be honest: Would you ever buy a book without reading reviews, or trust a medical provider without checking their reputation? The same logic applies to trade professionals—especially window treatment installers, designers, and workrooms. Your prospective clients are researching you long before they call. If your business isn’t backed by strong online testimonials, you’re not just missing visibility—you might not even make the shortlist. No reviews, no calls. It’s that simple.
The Digital First Impression: Are You Even on the Map?
Trade clients expect to see reviews with a quick Google search. If you’re not visible, you’re invisible. Building a robust presence on review platforms is a must for window treatment professionals. Remember: your reputation is your currency.
Pro tip: Don’t wait for reviews to show up on their own. Ask for them! Trade clients understand the value of feedback and are usually happy to help when you make it easy and personal.
Where Should Window Treatment Pros Collect Reviews?
Options abound: Google, Facebook, Yelp, Houzz, Angi (formerly Angie’s List), and trade-specific platforms. Some are free, others paid, but each boosts your credibility and expands your reach. Set up profiles on multiple sites to maximize your visibility and give clients options.
How to Request Testimonials (Without Feeling Awkward)
After every installation or project, send a personalized thank-you email. Remind clients you’re available for any follow-up needs. Then, include direct links to your preferred review platforms. I make it simple: I share links to five directories and invite clients to share their experience—no pressure, just a friendly nudge.
Real Results: The Power of Social Proof in the Window Covering Industry
With over 800 five-star reviews, my company consistently ranks at the top of local searches for window treatment installers. The result? Most leads are already warm, and closing sales is easier than ever. Social proof builds trust and removes barriers—your reputation does the selling for you.
Quick Tips for Window Treatment Professionals
- Claim your business on major review sites
- Regularly update profiles with project photos and info
- Make review requests a standard project wrap-up step
- Respond graciously to all feedback (even the rare negative ones)
Final Thoughts: Don’t Be Shy—Just Ask for Testimonials
Testimonials aren’t just a bonus—they’re essential for building your reputation and attracting quality leads in the window treatment trade. It gets easier with practice. Make asking for feedback part of your routine, and watch your business climb the rankings.
Want more actionable tips for growing your window treatment business? Drop me a line or check out our latest training modules designed for trade professionals.
Want more real-world, no-fluff lessons from the window covering business?
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